Boys & Girls Clubs of Delaware “TAPP’s” into Inbound Marketing

Written by Joe DiGiovanni, Co-Founder  Posted on Delaware Business Times

WHY INNOVATIVE NONPROFITS ARE EMBRACING INBOUND MARKETING

 

Over 1 million nonprofits in America are competing for shrinking grant dollars on a national and state level. Sustainability of the fittest is no longer a cliché, it is the battle cry of organizations seeking transformative solutions to increase awareness and ramp up donations in 2018. For corporations supporting nonprofit organizations (NPOs), Inbound provides the platform to catalyze the communities they serve.

It’s no secret that inbound marketing has transformed the for-profit space, delivering a 200% increase over traditional outbound marketing initiatives such as direct mail. Innovative nonprofits are catching on and fast adopting inbound marketing methodologies and technologies to revitalize their funding efforts and mobilize their advocates to advance their mission.WHAT IS INBOUND MARKETING? Being an inbound driven nonprofit means integrating marketing automation into your website and campaigns to optimize for maximum impact and data-driven donation drives.

WHAT IS INBOUND MARKETING? Being an inbound driven nonprofit means integrating marketing automation into your website and campaigns to optimize for maximum impact and data-driven donation drives.

THE INBOUND MARKETING METHODOLOGY FOR NONPROFITS.

“Nonprofits can maximize their ROI by leveraging inbound’s four key phases: ALERT-JOIN-FUND-RALLY. To illustrate this effectively, we have has outlined how this strategy was implemented into the redesign of Boys & Girls Club of Delaware’s (BGCDE’s) website www.bgclubs.org, their 50 regional Club sub-sites, social media, content, and e-mail marketing.

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